83 Sales Books Later: The 6 That Actually Made Me Rich Selling Annuities
- Jim Fisher
- Annuity Related
I’ve read 83 sales books. Only six of them actually moved the needle for my annuity business. And today, I’m sharing those six with you—not just the titles, but how I applied them to go from inconsistent closes to building a scalable, high-ticket annuity pipeline.
If you’re ready to shortcut the hard lessons and install battle-tested sales psychology into your process, read this post twice. Then click here and let’s build your custom script stack.
Key Takeaways (Tattoo These On Your Brain)
Key Takeaways (Tattoo These On Your Brain)
- Most agents confuse action with impact—these six books gave me frameworks, not fluff.
- You don’t need more hustle. You need more leverage.
- Objections aren’t problems—they’re symptoms of poor pre-framing.
- Persuasion isn’t a personality trait. It’s a skill. These books sharpened mine.
- If you don’t know what to say next, it’s because you haven’t trained for it.
1. Why Most Sales Books Are Useless
1. Why Most Sales Books Are Useless
I don’t say that to be harsh—I say it because I was the guy who read every book, watched every video, and still didn’t have a predictable way to close.
Sales books are often written by people who haven’t sold in your exact niche. Selling annuities virtually? That’s a different beast. These six books helped me build a real engine.
2. The Six That Actually Made Me Rich
2. The Six That Actually Made Me Rich
Here’s what made the cut and why:
- Pitch Anything by Oren Klaff – This book taught me frame control. When a client tries to take over the call, I hold the frame and lead with authority.
- The Way of the Wolf by Jordan Belfort – Love him or hate him, the Straight Line System helped me structure my calls with purpose. Every call became a linear path to certainty.
- Influence by Robert Cialdini – It’s not just about persuasion; it’s about psychology. Reciprocity, authority, scarcity—I started weaving these into my emails, webinars, even call openers.
- Never Split The Difference by Chris Voss – Tactical empathy and labeling transformed my objection handling. Instead of defending, I started labeling and mirroring.
- Flip the Script by Oren Klaff – Again with Klaff, but this one helped me take control before the close. It changed how I positioned the annuity offer.
- $100M Offers by Alex Hormozi – Offers that are so good people feel stupid saying no. That’s the bar now. I rebuilt my offer stack using his value equation.
3. How I Use Them In Real Calls
3. How I Use Them In Real Calls
I’m not quoting them like a nerd on sales trivia night—I’m living them.
I start every call with a frame (“This may or may not be for you”). I pre-load authority. I label early resistance. I offer options with scarcity. I ask for the sale like it’s the next logical step.
When someone says, “Let me think about it,” I hear: “You didn’t create enough certainty.” That’s a Cialdini + Klaff + Belfort moment right there.
4. What Changed In My Close Rate
4. What Changed In My Close Rate
Before these books? I was closing one in five… on a good week. After applying what I learned?
- I hit 30% close rates consistently
- I had fewer no-shows because my framing improved
- I sold annuities from Zoom calls while traveling with my family
- I stopped dreading objections—they became milestones
These books didn’t just teach theory. They taught repeatable frameworks.
5. Scripts vs. Freestyling
5. Scripts vs. Freestyling
Freestyling is ego. Scripts are equity.
Every closer I’ve trained at Jucebox? They start by memorizing the scripts we built from these frameworks. THEN they earn the right to improvise.
Want to be more persuasive? Start by being more prepared.
6. Ready To Implement This Yourself?
6. Ready To Implement This Yourself?
If this breakdown hit home, I want to help you apply it to your own business. Let’s:
- Build a word-for-word script using these principles
- Pre-frame your calls so prospects lean in instead of pulling back
- Turn your annuity offer into something people chase
Click here to book a strategy session and see if you’re a fit for the Jucebox system.
Earnings Disclaimer: This content is for educational purposes only. Results vary and depend on multiple factors including effort, skill, market conditions, and more. Nothing here is a guarantee of income. Any examples provided are for illustrative purposes only.
Jim Fisher
Jim is an award-winning marketer and licensed producer. He has helped over 1000 agents and advisors scale their life and annuity production to become top 1% producers.
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