Jucebox

What Your IMO Won’t Tell You

Jim Fisher decoding what the M in IMO actually stands for

The M in IMO was never built to market for you. Here’s what it actually stands for, the commission math most agents never do, and the production test that exposes bad advice.

Authority Without Distribution

Jim Fisher explaining why branding alone doesn't fill an advisor's calendar

You built the brand. You look like the expert. So why is your calendar still a graveyard? The answer is one distinction most advisors never hear.

Messenger vs Message Belief

Discover the two beliefs that predict whether an advisor will succeed selling annuities virtually, and how to build the one you’re missing.