The Script That Sells: How One Call Unlocked Annuity Gold
- Jim Fisher
- Annuity Related
If you’re tired of hearing “I’ll think about it” from annuity leads, this post is going to shift your reality. I’m breaking down a real coaching call where I used exact word-for-word scripting to write more annuity than most agents do in a quarter. You get to peek inside the high-income language that turns browsers into buyers. Want me to install these scripts in your sales process? Click here.
Key Takeaways (Tattoo These On Your Brain)
Key Takeaways (Tattoo These On Your Brain)
- Most annuity objections are solved before they happen. Scripts do the heavy lifting.
- Prospects don’t need more information—they need certainty and clarity.
- You can’t freestyle your way to $5M+ months. You need word-for-word systems.
- The right script makes the sale inevitable. It’s not magic. It’s modeling.
- If you’re not closing over Zoom, you’re probably over-talking and under-framing.
Table Of Contents
- Why Scripts Work (And Why You’re Still Freestyling)
- The Power of Pre-Frame
- Zoom-Specific Tonality Hacks
- Permission-Based Objection Handling
- The Three-Line Close That Converts
- No Trust, No Transfer: Language That Creates Certainty
- Selling in Layers: Why Good Scripts Don’t Jump to The Close
- Scaling With Scripts: From One Call to 30+ Per Month
- Want My Exact Word Tracks?
- Connect With The Author
- Recommended Post
1. Why Scripts Work (And Why You’re Still Freestyling)
1. Why Scripts Work (And Why You’re Still Freestyling)
Let’s cut the fluff. Freestyling might feel good, but it doesn’t scale. Every top producer you admire? They’re using scripts. Maybe they dress them up in charisma and confidence, but the bones are the same.
In the coaching call I’m about to walk you through, I didn’t just wing it. I followed a tested structure. Prospect objections didn’t throw me off because I already anticipated them. That’s the power of scripts—they’re proactive, not reactive.
2. The Power of Pre-Frame
2. The Power of Pre-Frame
Before the prospect ever shares a concern, a good script pre-frames expectations. Here’s exactly what I said:
“My job isn’t to sell you something. It’s to show you the strategy that the top 1% of retirees are using to protect their income from taxes and volatility. If it makes sense, great. If not, you still walk away smarter.”
The moment I said that, the pressure dropped. Resistance faded. And now I was playing offense.
3. Zoom-Specific Tonality Hacks
3. Zoom-Specific Tonality Hacks
Virtual selling requires a different skillset. When you can’t read the room, your tone is the room. On this call, I varied pace, paused intentionally, and kept a calm, low-energy presence. The effect? The prospect leaned in.
The big mistake I see agents make? Speed-talking and over-pitching. When your tonality says, “I’m not chasing this sale,” your prospect feels safe.
4. Permission-Based Objection Handling
4. Permission-Based Objection Handling
Instead of arguing, I used permission-based frames like:
“Would it be okay if I showed you how others in your exact situation handled that?”
This removes tension. It invites the prospect into a solution rather than forcing one onto them. The result? Objections dissolve without resistance.
5. The Three-Line Close That Converts
5. The Three-Line Close That Converts
Here’s the exact close I used:
- “Does this make sense so far?”
- “Do you feel like this could help you protect and grow your retirement income?”
- “Would it be crazy to get this in motion today?”
It’s simple. It flows. Clarity → Relevance → Action.
6. No Trust, No Transfer: Language That Creates Certainty
6. No Trust, No Transfer: Language That Creates Certainty
The close only happens when trust is high. So I always include lines like this:
“I’m not here to push paperwork. I’m here to help you feel proud about the plan you choose. Whether that’s with me or not.”
Suddenly, the prospect feels in control. That’s when they say, “Let’s do it.”
7. Selling in Layers: Why Good Scripts Don’t Jump to The Close
7. Selling in Layers: Why Good Scripts Don’t Jump to The Close
This call wasn’t a rush job. I peeled back layers of doubt, educated gently, and led the prospect to the natural conclusion: action.
Every answer I gave pointed to the same outcome: confidence. And confidence converts.
8. Scaling With Scripts: From One Call to 30+ Per Month
8. Scaling With Scripts: From One Call to 30+ Per Month
The beauty of word-for-word systems? I can train a team. I can duplicate results. I can go from 1 close a week to 1 close a day.
Scripts don’t just make you a better closer—they make your business scalable.
9. Want My Exact Word Tracks?
9. Want My Exact Word Tracks?
If this post hit home, here’s your next step:
- Click here to watch the full leaked coaching call.
- Or book a strategy session and let me install the same scripting framework into your annuity sales process.
Either way, stop guessing. Start scripting. Scale smart.
Earnings Disclaimer: This content is for educational purposes only. Results vary and depend on multiple factors including effort, skill, market conditions, and more. Nothing here is a guarantee of income. Any examples provided are for illustrative purposes only.
Jim Fisher
Jim is an award-winning marketer and licensed producer. He has helped over 1000 agents and advisors scale their life and annuity production to become top 1% producers.
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